Social media marketing in the Arab world has witnessed remarkable growth and transformation in recent years. It has become a powerful tool for businesses to connect with a diverse and engaged audience across the region. The use of Arabic language content, cultural sensitivity, and understanding local nuances are key to successful campaigns. With the increasing smartphone penetration, social media has become an integral part of daily life in Arab countries, presenting immense opportunities for businesses to build brand awareness and drive engagement. However, navigating the unique social, cultural, and political landscape is essential for a successful marketing strategy in the Arab region.